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ʱ:2013-12-20 16:25:26 ͳ:
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ܴռгλȫ
Ȼӵоᡣʾʱйͨѡ2013꽫ǣΪһйԽΪȫĵгȥ꣬й1.3Ԫ2009ܶÿ궼Գ70%ٶʵ侪˵Ĺ켣2015ﵽ3.3ԪΪҪǣѸײڶ֮ƸıߵĹϰߣһĻչЩעΪݱ̺Ʒǰ
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ռλĿǰйĵгȻɴӵʵȫ̡̹Ҫҵģʽڴƽ̨ģʽ£èԱȣվϵ̼ҾӪԼ겢ӵвƷƽ̨ģʽûڲҵɶԱһͬƽ̨ʹԸٶ·ߺͶ״̬ӶΪṩݵķʽƽ̨ģʽвͬ(ԭ360buy)վIJƷӦӵвƷ̳ǵӪƽ̨ȡѵʽΪĹӦ̵ꡣʽƽ̨ҲӵԼѸȴB2CվȫӵвƷڲŶ(ƫԶ)
̵ijɹȡĴأ
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ӯҵģʽȵվᴴӯҵģʽĿǰΪֹйгϣΨһӯģʽֻԱèിƽ̨ҪԴ̻ȡѻ𡣴ҪӵгԴڻʩгӪͶʣֲڽģڼ䲻ɱĿ
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ܴռгλȫȻӵоᡣڽĵУǷһҪķչƣʱйͨѡ̵̵꣬Ǿി̡ȫһĵϢ⣬ͨͶʽۻʵ۶нʾʵˡʵ۶̵۶(ͼ1)
Ϊ˸˽ߵƫãˡΪʲôѡʵ̵꣬Ǵ̵վ?һ⡣ܷᵽĻشǣʵʹƷԣй߶̻ȻȱģرϹʱǵĻðӵIJƷڹǰ鿴ƷǾͷĵöࡣҲᵽȫ̵һЩƣṩۺʵȡ⣬ȫ̻߱²ƷʹͻصƷŵ㡣
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ȫս
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ʵ̵йչȫģʽĴۡάճʵӪͬʱƳ̵¡ȫҪڡһͶرҪ˷ߺ߳еĹӦ֧ʽơ˲ŶȱҲǽǿĵŶӵһϰ
Ʒ̶ԣҲټѵѡȫģʽƷ̿仯߱ͬƷƽ衢ƷͶ۵ȹؼְܵĹֱ۲ƷǼޱȸӵһ塣ؼڣƷ˲гĸԣصרҵ꽨ߺӪǸݵķƷܻÿٷչĶ㹻Ŀֲҵڵijɱάֵҵת֮һǣβҵʵĺ顣
ȫ̺ƷҪڵ̴սʤҲҪһϵеĹؼɹҪأ
Ͷʡ쵼ܹ֮һΪӵԸսԣʹǸڳΪһзˣͨȻ沢չʵֿԽʽչɹʵ֮ڴģ̿ҵ֯ҲӦٱйȫõ֤
ù˾۶20102012ĸʸߴ190%ĵҵʵƣͬʱЧشٽʵķչȫսҪѺõվṩḻվݣͶʷչȿƼȷʵ͵ҵʽӡһʱķչʼϡʵƶͻṩIJƷƷࡣΪȫϵ̺ʵ˾Ŭ2012꣬Ѿ˵ڶB2C̵쵼λһж˵ռȻҪ
齨רְĵŶӡһ֧ɹŶֲܽ뵽ְͬȥŶͨҪһʼ֯ʵְܲŶȫԸ֮ͽһ֧ĵŶӣ֧ӪŶӵдҵҾĻ
һվվµߣҳ϶ȡվ̺ܼӿһ̡¿(ձװƷ̺)2009йгʱ;ȡһΪķʽ¿⽫վè콢꿪ȥվʹͬIJ֡ƷࡢƷͳзʽۣͬվӪ̡̾ͷԱΪ¿ṩ˶֧ϵͳ¿ԣͨʽ˺ľ֪ʶITɱ˺磬ӶҵƳ
רҵƷѡͼ۸һЩװ˾ѡµĺͲ־ĵƷṩȫϵеɫͳߴ磬۸ҲʵͬͬʱƷҲͨȴ̵վΪϲԱ˻Ĺṩ۸͡IJƷʵ̱콢궨ۺͲƷѡӶ봿ĿܽƽIJƷͶϣܸ80%콢۲Ʒ
ڹ۵SKU(stock keeping unitСλ)У20%ΪƷʵļ۸̲ͬṩƷ30%ʵļ۸ͬSKU벻ͬЧ˼۸Ƚϡ30%ʵļ۸ͱͬ߿ɱȼ
ӪʽĿ顣ɹȫ̼һͨ㣺ϡƶն˺罻ԴʵƣΪߴΪḻĹ顣ʽĿζŹ߿ԽϹIJƷ˻ͽŵ꣬Ҳϲ鿴ʵĿ棬ʹʵն豸ƷڹȥһƷȱĻ߾ͻ̵ľﹺƷڣӵȫЧĽʧӶҵ
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йϹ߾߱ЩͬصйĹԳٶȽ˵ۣǵΪصҲøΪ˽ЩصƷ̺Լսԡڵӵһгݶİ˴ƷƷ࣬˾乺ĿΪо˽ʲôʹ߹ʲôǶȴڴ˴εк֮ǰоĻϣܽйߵļص㣺
ǡƷƫáĹߡԵһƷҳϵĹ߲ͬڴƷ࣬ͬͳѡͬƷơDzṺƷƣڲ̳ͬǹ
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йߵͨT һЩ˵ķװʼȻչ۸ߵƷࡣһʼϤϹйѸǵĿ֧ܷ߶ǵе⣬ԸƼϹ
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