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ҵһ˵ֻұ꣬7-11ꡱ
Ϊȫıҵ20162µף7-11ȫ17Һ͵ѿ58904ꡣձչ׳ٵ̩й̨塢۵ٵ½гÿһսгϣ˾Ŀijɼ̡졢ٵ̱꼰ҫڶƣҲΪһijз羰
7-11ձ˾2016IJ֣ܶ2473ң457ң93.8ң۶ȫҵһʸߴ20.5%Զȫҵ(ȫƽˮƽ3%)ͬʱ˾Լ116ңŵǣ7-11ġƺЧǹڱ11,Чǹڵ87,תʽΪڵ֮һ,ЧЧʶȥԶ
ͬDZ꣬ȫгڱƺ7-11һϡDzʣ7-11ǺġˮֶȻʧɫҵߵ͵Ĵ£Ϊʲôܴ֮ߵƺЧЧ;?
ľѧ
ľģȫı7-11ĴʼˣձýΪ֮֮ġձ¾Ӫ֮ҵۡΪں϶ѵ䷶ѧһұٵյҵΪֵ֮ûл+ûO2OûеûۣеֻǶû簮۵ϣоӪѧ
1. µĵƷ
νƷǿ߲ܵΪСƷһƷԣƷơͺšڡڡ۸صƷڲͬʱɳΪһƷƷģʽǽƷصֱӷӪÿһƷϣͨϸֻȷ˿͵죬ھӪʱÿһֵƷ۶ƣϵƷṹȷȷʱ䡣
ڴͳУͨǿijһƷƷǰƷ֣ϻֳ̼ͷ̼Ʒࡣ7-11ԵƷĹΪϸƷʱҲǰոƷзֱijˮϵȽзǼذһŶۡ˿͵ϲðѲͬƷƷΪͬĵƷͨƷƷÿһʱ̵Ķ̬仯ʵֱľ
Ȼʵ˾ǰҪʵʱݵȱݡ1982꣬7-11ȫһҵгӪӦPOSϵͳı꣬ϢƼչϸPOSϵͳƷϵĹܡͨϢϵͳijһƷëתʵҪݣϢƵķȽϣʵʱƷṷ̃́ҵϲƷ˿7-11ÿӪÿһݶǡءͨھϢȷһвͬʱΡͬԼӰ仯ϢγˡӦµĶһϢŶ7-11ĵԱijһƷȱ뵽IJǡһ䡱ǡС
⣬ǻϢоϸƷͨÿռΣݰ¶ȡʪȡԼꡢ̨Ƚ״ǷȦʵȡ졢졢»ȣӰ쵽ɿζͿζͨȦߡ
ͨ־ϸµĵƷ7-11ѿƵȶֲȱߵֵΪձҵĹھǵĹھ۶ԶԶ깫˾й½ɼҲƣáй굥۽ڱõһҵһ۶Ϊ6Ԫ18ҵվ۶4ԪϡһμѡģʵȫҡɭȣԼȫʱ˼ѵȣı˼ҵ۶ֻ3083Ԫ
2.JITjust in timeľ
µĵƷҪߣƸЧϵҵʵӪĻһҳɹ걳һһЧϵͳJIT͵صΡѸ٣ϵЧʺȷҪߡʡʱͲȱ7-11ص㣬JITϵɹ൱Ʒԭ10%á
͵7-11dzСƽ20ƽңŵṩճƷ300-500֣Ʒͨĵõʱ䡣ֶƷСƵʵصҪЧĹͬ,ղͬĵƷȺ֣ɹͬģıӦֱͻͷʽɹӦȽ͵ָģָʵʱ͡
7-11ͶһƷʵһεƶȣ3-7ǰһһʳƷǰһʳƷţ̡߲˵ȣ8-11֮ͣʳƷ3-6ʱ͵ҪͻƹģͳֱӴӹӦǷΪηֱ͵ҵ̡֮⣬ΪһʧصضһرƶȣԤƵڶ仯£ľͻᶯðȫԵ̽н͡ΪЧʣеԷӼ㣬һ170-180̵СʱΪʱԼ4Сʱֽ£һұ걸ʱ65룬ʱ仨5-6ӣӵͷּ15ӵȵȣÿһ̾ȷ룬ʵjust in time
ֵһ7-11ʳƷͣĿǰѾʵȫΧڵIJͬ¶ȴϵԲͬƷ趨˲ͬ¶ȣʹҹͬר䳵͡7-11ʳƷģصʡζʳƷǡ¶ȹġÿĶ䶳ʳƷġʳƷġڸĹͬģݲƷͬԣƷΪ䶳(20϶)ܣ(5϶)ţ̡˵ȣͣͷϵȣů(20϶)緹ʳĸ¶ȶνмԼ
ӱ귽˵ʵʩJITĹͬͿɱ֤Ʒʶȣٿ洢ƷƷ࣬Ʒڶ˷ѵɱʵ˵ƷԹӦ˵ͬϵͳʹãʹ估ʱݱ궩֯ʹԭϿ潵ͣͬʱ͵̵IJӣģЧӦԽԣɱԽԽ͡
⣬7-11˾ṩܶϵͳԶֻϵͳЭʵϵͳЧϢϵͳӪǿܡϢϵͳҪϢ¼ܹϢȽϢϵͳʹ7-11гʱȫػ÷빩Ӧ̼ṩ̽ǿĺ磬Լ߹ӦԼӪЧʣӿ충
7-11ƾЧϵͳ ɹʵͳɱЧʣ ҵľдƵλ DZҵijɹʵͷԶҹ귢չ̵Ľ塣
3.СȫĹ̬
Ʒ۸һ㶼ҪڳУƷ漤ҵľȡʤˣչĸֵͷչĹؼ7-11ͨΪṩַԼ˿ͳΪķ
ȸСȫձҹ̨ÿҵ궼ΪڽṩԪĶƲƷͷṩʷšƷȿȡʳƷ⣬Լ鲼24СʱӪҵƣṩոϴʻֻƱƱƱͻŷùԤԼƱ۵ȵȣATMȡеͨСձijЩṩԻѷ;ͬάȫгͨ깫ͨδԼʧ˺СϢץӷ
7-11ʵǴһƽ̨ǹ˿͵ƽ̨ҲǹϢɹƽ̨ͨƽ̨ÿһƬġõĿʽƷγɸֵ֡
ͨṩԪıĿΪԼ˾ĸֵνһٶá7-11Ĺ̬ʵˡ̬ҲΪԼԴijڡ
4.ٵIJƷ
ҵƷϳһɲȣ7-11Ʒʵһ̶ȵIJ,ֲ컯Ʒ𡢳зʽʱϡձ7-11ܲṩSKU 4800֣۵Ʒ280060Ӫģ䡢䡢ӹʳƷȡÿܻ100ƷƼÿĸ70ⷴӦ˿Ӧг,ҲʱϲɡĹ˿СרŵԱԳԸʳƷÿƷʳƷﵽ35852֡һֿڸк⣬רùиƣʺеIJƷг
ͬʱ7-11ֳƷƷ߷ḻϵıﴴ£һвƷDz컯Ҫ롣Ը⻨һʱоߵĿζζijԹ˿Ϊĵ˼ָ£Ƴ10Ѿ5ʳѧ߽
⣬ڸԻϵƳ³£ԵšȡСϴȲƷԼӰ壬רŵҹʳƷˣӭʱлӪ⡢ζ֬Ƴɲ˿õ衢ˮʱвƷ֮Ϊһұ꣬²Ʒϸͣ
ƷܹȫԼͨԼ۵ȸвĽúͨɱͨһƷҪӪãԼĵƷƾԼƷ֧ӪáˣǻƷڳλ罫ڷڸΪĿĻܣΪд¹
ҵУƷҵȿʵֲ컯ڸƾӪҵ7-11µĸƷƷռ۵ķݶѴﵽ20%һˮƽͬе屶ƷǿʺܸߣҲ7-11Զͬеؾ֮һ
5.ĵ긳
7-11֧ܲṩITܡӪܡƷܡܺͽڸܵȡЭ֧пҵǰг鹤ӾӪѵ˲ŵļѡΡ豸ɹȷԷ֧֧֣֧ṩƷйܡ̨豸ָר˸֧ճӪָƻȹ
ͨŵϢϵͳһռ̵ݣƶ˴20ϷŵʵʱۼۡԼȡھݣܲÿ֧Ƽ80ҵƷʹӪƷÿ3Ҫ15-18֣Ʒ̭Ϊ70%ܺõӦгı仯ܲרOFC(Ӫֳָ)רԱÿ˸7~8ŵ꣬һŵ꾭ӪָĹʹЩŵһɳһܵΣÿָͣ3-4СʱľȥÿȫձOFC۶ܲĻ飬ÿξҪֹ᳹ľӪѧʼռ湵ͨ¾ͿԿԼô˵꾭ӪصϢͨˣṩϳˡӭƷҲĄ̊́һҪְܡ
⣬ھӪ߸ܷ棬СӱĺʱĴΪȣͳйȶSOPһѵְָΪֵһijָڶѧоܶзʽѾΪҵ˲ӵѧϰм۸зͨƲƷü۸조м۸ƷʹΪƷľΪ֮˼۸м۸ܻӭȷ˵ͬһƷƵĤг39Ԫ79ԪּλȻ39ԪĤ79ԪĤ۵ĺã109Ԫëʱ79ԪĤΪƷġ
ܲԵܵĽǣ7-11ľӪЧȫһƽëʳ30%۳1300ңվ۳3.8йͬе10ϡйӪ˵˼ѹ˾2015ӵ7400ң۶83Ԫվ3082Ԫй۶ʯݿ2.5վ꣬2015۶248ڣվֻ2717Ԫ
Ϊʲôйû7-11Ʒ
繺𱬣ϴ漣ͬʱͳҵҲܵ˳лȫҵϢĵļʾ2015ȫȫټصҵ۶ͬ½0.1%0.5ٷֵ㣬Ҳ2012½һ2015ҵŵصָǴĿģֹر11ңԹر8ңйر612ңŵ727ҡ2015رյ43Ҵͳ31ҰٻͳʾЩ̵ƽʱ仹5꣬Ϊ4.89꣬Ұٻȳлݡ
7-11˵һƺЧЧָԱȣйDZݡȻȫгΪأйΪξͲ7-11
1.ȱϸĹ
ӪҵռУʵۺСijɱDZ꾭ӪɹĹؼ۵ǹ˿ҪƷȱȥƷȴռݺܴĻˣͨԹ˿ľ;ϸĵƷӳƷƷĵ˿ʹƷ飬Ӷ߹˿ʡʺٹʣӶ۶ͬʱƷٲ棬ӶٽƷı徭ӪڱھӪϹڴַţвֲƹⲻԱ곤ûеƷʶϢϵͳʹýռȱپʵľصԶ
2.ȱܵĴ̨
ӹľӪɰܾ,ҪܲƷĿֻӪƷƷı,۶ëʿ϶½7-11ĿǰʳƷ,Ʒ80%,ӹʳƷ20%ЩͲƷһǿĺ̨֧֣ǰ̨ܡҹĴȱǿĺ̨֧,ӪƷȱɫƷĿʮֲ,ȫdzʳƷ,ûв컯ľʹбȽϺõ̼,²ƷĸҲӦ̵Ʒ,빩Ӧ̹ͬ,Ʒȱԡܶ³еƷӪķ,ʹеƷ·,ҲԸ,Ӷѭ
3. ܲȫ,ַնֵ
ԪķʽDZҵ̬һҪ겻ṩƷ,ṩۺϻķĿ,ѾкܴΧ졣7-11,ӪճƷ,Эľṩúѡշѡ߹㲥ӷ,ݷѡͨѶѵȸͨ칲̬ԼΪһıķӶնļֵĿйı깦ܵһֻƷ۹ܣ̬ն˹ûеõַӣնֵûеõ֣ȻγɡΧá
ݹ⾭飬˾GDPӽ5000ʱҵ̬֣˾GDP10000ʱ뱬ڡҹ˾GDPѴ7500ҵ̬ӿ֡йҫʾ2020˾GDPﵽ10000Ԫ˿йҵ̬һƽչڡ⣬ҵ羭ÿ3000֧һұꡣձ1.2˹5ұ꣬3.2˹15ұ꣬гѱͣҹӵ13.6ˣ6000Ҫһұбع㣬ҹҪ20ұ꣬Ŀǰֻ֪2.6гȱھ
ڻƽչڵйҵ̬гDZȫʴǻй7-11Ʒӱ |