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һƷƿZippoһΪһƷĴʡֻҪἰƷƣԴҲ벻ӡ


ճôгйݴСɡ۸˵ƣ90¢ȫձĴ̺޻֮ʽȱùɱ仯£ر2002ŷCRȹóĦݴҲһΪϦIJҵ


֮γԱȵǣ2050Ѿ½50%Zippo˾2012ͻ˴5ڴأ2013۶¼س2Ԫ2014ˢ5º6µۼ¼1932굮ڣαŴƷͷλá


Ѿ85ҿѾ̻Ʒƣʲôߵ?ȫ½Ĵ󻷾£δֽʲôչ?


Ѿ5.5ڸZippoȫгܲDavid WarfelԺظߡһƾձߡλڶ֪ҵְڽ4·κ󣬴ZippoԼгĹΧDavid Warfel͸¶Zippoйгչһϵµľٴ롣


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֪ϵһʣһZippoȴãԸ2ǮΪʲô?廨šǧٹ֡


ǣ˺棬ΪʲôҪZippo?ʣӻѡ?ȷDUPONTDUNHILLΪݳƷƷƻΪʿ˿ʹ첻ĴƷ⣬רҵҲΨZippoǴӼ۸ǹȻڡ


ZippoʼƷƹһȱȾЩʿһսпZippoӵסԼȡZippoɿԴȡ


30֮ZippoƾųɫӪرͨڵڶսʿṩѸȫĻУʵ塢εƷгイZippoƷƵʾ֪Ѿ98%ζڽܵ100У98κʾͶZippoֺµĴ˽⡣


Zippoһdzм̬ȵƷơǶڲƷϸںϸѿأɾ˽ZippoеĵλDavid WarfelΪ


ʹĿǰȫضʵʩZippoDZZippoǰ˸׸񡤲˹ڽZippoλڻͻԭ30~50߶λ£ߣѲĹϵ


и߱ʶȵZippoвֻһеܵĹߣҲǾʷ̵װƷղƷDavid Warfel򡶵һƾձ߱ʾܶ๺Zippo߲ǡ񡱡


ʵϣȫзdz಻̵߹Zippoе˵ͼÿҲеѡZippo͸ϲˣкֻܶΪղءǼϵд֡Ħг˶Ƕ㲻ͬߵԲܳ鲻ֻ̣ҪǺõIJƷ߶ϲ David Warfel˵


չ˾ݣ2014Zippo۶Ԥ4%йߴ25%йгռȫ15%2015꣬йгռȸ28%Zippo˾йгĸDZ


йŷгĿǰZippoгֱռ40%28%20%йZippoĺгĿǰ Zippo йгIJߣйδпܳΪZippo гDavid Warfelȷϵ


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׷Zippo90йгйѸͷչĿ׶Σ澭÷ٷչߵҲڲ


Zippoйгľ޴DZȻϵؽйʵ֤йгȡ˷dzȲijɳͷչDavid Warfelʾзdzǿľ磬ڱ̫ҲرԱŶӣÿ궼ƷйZippoƷ


ΪЩСZippoԼ۶ˣͨͽ̵̡̡ĺӪҲZippoȫΧʵеģʽZippoйϵǾƣƷȨĿǰг1000ҵľZippoƷ


ӵӴľ̵ĺôǿZippoͶ̫ĹҲܹòƷƷгѸٴ;һ棬ҲɱɽկϮΪZippo˾ҪӦԵһ鷳


ڹںܶߵС̵ҲZippoIJƷۡȥ򣬵ơƷȥܶÿһʱ䣬ܻᱬijؾټֵٵZippoٻ˽Ʒ


ǻ᲻ŬЧȨ̵һרŵȨ磬ƷͳһԼ̵Ӫ͹David Warfel˵ԺйȨйгʵʱ仯Ӧ


תü


ڽһIJƷⷽ棬Zippoɹҵ֮һʱƣ ȫĸʼ̲ݼ˰ʣ񲻶ϵط棬һЩпʼʵʩϸĿжⶼʹZippoںʱĽֻʣղصļֵղزֻرֵռ䣬ͨǰߵĸΪZippoҲʼԽԽ͹ԣתüޡ


ڣҵйķչѾԽˣͺܶйأ缤ҵгصȡDavid Warfelԡһƾձ߱ʾЩķչԼгսԵIJϵZippoѲֻһ̣תΪһ̬ȵʽƷƣ˾ʼƽƷĶ


Ϊ˥гӦԲԣZippoչгĻϣʼԲ̱Ȩʽչҵı·2004 Zippoչŷ֪ƤƷD.D.MָΪZippo Fashion Italia쵼ʱǰصǮСƤƷ


ȫгŲͬĴص㡣ƷϵĿǰҪڱгۣͼô÷dz;ϵдйгʼۡDavid Warfelߡһƾձߣйгԣ2014ZippoѾʼԶԪչҲͬһ꣬ZippoйʽСͨƳΡμܱƷߴʽάʶZippoϲZippoδǻںʵʱZippoƷй


ZippoתͼƻȥƷ֪̻ͨ߸˽˾ԭתΪһԪʽƷơZippoҪǵĿܲǶԪ⣬Ӧðһι̲Ʒĵλһ๦ܵģͬʱ߱ʵԺ͹ԵƷŻеҵģʽ;ZippoƷ쵽롰йصҰӪ߻Ʒ򣬳Ϊ豸ҵĴ;еĺļƣµʱƷƣӶʵּŻչ


 


ӣZippoƷƷչ¼


 


1932꣬Ϧݲ¸еΡ˹һڴʮַص̣ɴ˵õƳһַֺͽǣѹӰĴ䶨ΪZippoŵԼĴޡ


1936Zippo˵һר(ר룺2032695)ԭʼṹɵijǣڻоΧרΪƵĴ׷ǽһԾΪӵľƷͨڶսڼʿṩɹʵ


1978꣬˹ȥ˼̳Zippo˾CEOɼ˵Ρ


2090˹ŮĶӶſԱĹɷݣſչĸ׵Ĺɷݡ


199467գZippoݿʼӪ


1996229գһZippoվӪ (ZippoMFG.com).


2001꣬ڹ˾ѹ۶󣬶ſ˽ƹZippo˾µĸ׸񡤲˹Ϊ˾CEO˹Zippoλڻͻԭ30~50߶λ18~24ʱȺ


710գZippoղ߾ֲ


2003Zippoʽ߿ZippoѡÿһϸڣԼר˾򣬿˷װƷ(У԰з)¶Ӫװ(տܡ¯ߡLEDƾ)רꡣ


2013Zippo۶¼ͻ2Ԫ

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