B2BҵCEOȻ罻ýûãⲢ˾ȡ罻ýʱע㼸νӴ˿͡ǣB2BгӪԱ罻ý壬罻ýӪΪǴڶ棬Ӵ۵绰ǰ߲ȼٽӰľϢǹ˾һк
ӪЭ(Content Marketing Institute)ָ罻ýB2BгӪԱһأֵķչ˿͵⡢罻ýϴ̽ǻԻӦʣӰ쌦ǵƷӦ
Ϊ罻ýϵ۶B2BƷСʵ罻ýϣ˿ͺԤƵ˵ȷ˵ҵйصĹ˾⣬B2BƷμƷơƷŻ罻ԻҲܳ㡣ЩΪB2BĻṩѶ۾кܴӰ
һо֣62%Ӧ߳ǻĶB2B˾ۺǵIJƷ;ͬʱֻ42%Ӧ߳ǻĶB2C˾ۺǵIJƷ⣬ʹB2Bľ̸֮ʹB2BࡣһϢ(Demand Gen Reports Survey)У(97%)ӦڴڹB2BƷĹʱͬ٭ۼüԼṩѶϢݡٷֱȸԹB2CƷΪĵĽ
ҪǣB2B˾֤罻ýƷĺñ졣磬Ϊļװɢ˼֮һAP-ʿ(Maersk Line)Ѿں罻ýΪгӪһ˳30ԼȫԵ罻ý˺֮ϡʹø罻ý塪(Facebook)Ӣ(LinkedIn)(Twitter)InstagramһЩƽ̨Ȥķʽõһ˹˾
罻ýϸʿţŵӢ(LinkedIn Pulse)罻ýѾ罻ýԹ˿͵ĹӰ졣֣һͨĹ˿µǰĶ10ݵ罻ýݡԱ˿͵Ǣ̸ֻǿܻתۣ˿µ̸ѶҪ罻ý壬ʿž֪罻ýӪƻѾЧ
B2B˾μһ㡣DZ罻ǺӦͶⷽŬмʼIJ裺
һ罻ýӪĺôĵλ۵ĿIJƷ
ڸڵ罻ýӪļֵҪʹáߡ͡롯ۣ֮Ҫչʾ罻ý彫ΰλҵĿ꣬ȷ˵ʹתؽСȰٲ(Rapaport)¡һ˵Ҫȥʱ춼DzʺӡǴŻңãܺãʮӡǻǮǶ?ΪȡȰٲ°罻ýϻõתۻἰļװ䡣
ĺںҪﵽĿꡣ
罻ýӪƻʲô?ýӴȺ͵ĿġҪעһҪ;B2B磬罻ýպͷݻǷdzͬԲӦôB2Cĸоó裬ΪB2BһͨСҪȷɹB2BгԱӦô罻⣬Ż罻ý֡ڶԡӰǶƷƵĹ۸мʶǰҪ֪ĿǰDZڹ˿˵ĵط˽ǵ̸۵Ļ⡣
Ҫڰһ۵ǻ
B2C磬ƷרΪǶǵʶƶߺƷƾ罻ýϻB2B˾רעڷΪʹ̫ȡ B2BƷҪоģչ˲罻ýĺڣԼṩмֵѶʱʺϡ߱ʱš
ģ·ַѵĸٷ
B2CƷƵ͵ĹؼҵָٹߣB2BгӪԱҪΪҳ˵ָꡣаlָĹУҪǣһB2BĹΪͿֵܼԪ罻ýӰB2BĹΪB2CĹΪиߵļֵȰٲָʹ罻ýӪǹӡתĿṩʵתʺB2BгӪԱĹҪ罻ýЩָĹǶ١ |