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ʱ:2016-1-7 15:29:02 ͳ: : : Kim Gusta ժ:

ой߲ƽΪ5ˣȿǼֺ֧ͼdzɱڵЩB2B𽥺ķѸʱȻŻӴҵŶӡƷӪԱܹת䲢Ե߼ֵΪĵ²ƷݣӮҵΣھӱ


 


ƷӪԱڲƷйкķѴȥݱPowerPointʾо֮ݡʼջһ⣺ǵĻЩ𣿿ǵƼ˾²ƷйͶʱͿѡҲܹؼ


 


˾вƷĿҵóĽǣǴݲδشҹDzƷʡֻijʽġ嵥ӪУǺܿڳĴ嵥ϻȥһһѾɵĿڲƷеĸ߷գʵӦóõijɼDzܴ߼ֵݣشڸ׶ʣǾ͸ÿǻһ


 


Ϊ˽νB2Bɹ̵ģǾͼijеȹģĹ˾һλITܼࡣҪһ׽Աʹ˾ĸ豸ѾӷʦеõһЩڹӦ̵Ľ飬ҪԽо׷Ҫ󣬲ʹ˾ҲCIO顣ҪһԤ֮ǰЩʱֻһܡ


 


й˾ݹ˾(IDC)֣ÿβɹITƷʱỨ18.6%ʱ䣬Լÿ1ʱ䣨Transforming Lead Management: How the New Buyer is Killing Your Funnel(And What to Do About It)ֱԼIDCġ2011 Buyer Experience SurveyǵITܼܻڴ|ϢнɸѡϢ󲿷ֶDzصġֱҵܵĽںķСʱоδܽ⿪ʣֻܺйӦ̵۴


 


ãȷʵվҵҪϢվѰҸϢܻԼϵϢԻȡһݰƤ顣ܻĶù˾ĵʼϢѡʱοǡܻۿһβɷƵǸù˾Ĵʼ˽θITܼ⿪еĽ˾ṩҪϢγһ̶ȵκáᵽλITܼͻиĿǽвɹ


 


ΪгӪʣĪ֡(Maureen Kelly)ԪIJƷĿΪһҪͶʣƼ˾ҪٵݣӦعעݵļֵҵ󡣡


 


ٵս


 


ٵսҵá߼ֵݣӶǽвɹߡIDG Communicationsƣҵݵļֻ42%Technology vendors may be losing close to 50% of their potential sales due to inadequate online information2008IDG Communicationsݳ۵˵ʡӪĿջûϢʱҪȴжνְܹҵչشɹߡ


 


Ӧܹ˽һ㣬ڵĸ׶ṩҪϢھӱһ㵱ϢԴиĿܻǵѡ95%B2BIJɹѡĽṩ̣Ϊṩ˴԰ɹ̵ĸ׶ΣInside the Mind of the B2B BuyerDemandGenGenius.com20103£


 


ǵҿѧϰ˴ʱоϢȻŻϵӦ̣һ߸˴ͳB2Bڡƶ̵IJŶӣҡǻжЩصġаģȻѡʱϵԻȡϢ


 


ҪòƷĿóɹڴ˹лռʡմٳۣҪֱмƻȼָIJݣΪݣصǽ̵ۡⷽúܳɹһܹ


 


һЧܹ߼ֵݣڵÿ׶εϢǾǡ/ݾ(Buyer/Content Matrix)ͼڵÿ׶εĹؼǺݶӦַܺãܹ㷽ӪҪ漰Ҫء


 



/ݾ԰ܹҵݣΪֱӹעҵĹǺʡIJƷĿԶݱPowerPointʾͰƤ飬ʹҵĹǺʣѵķʽндĿܻDZ׼IJƷݣҲиĿ߼ֵаݣǵعĴƷ//ô


 


ܺܺõؽ̵ӪŶӣӪŶӣ˽ҵĹؼǡڷӴͷԷ籩Уھݵ´ҲаʹŶȥָݣdzӪĿĵĿջΪҪҵĹؼǡ


 


һB2BӪŶӵиЧӪ̣ôԲɹڵĸ׶ݵĿԾҪһŶӸ߳50%ԺַʽЧʽϵ͵ӪŶƻݵĿԶϵͣB2B Content Marketing: 2012 Benchmarks, Budgets and TrendsContent Marketing Institute Marketing ProfsƼ˾ԵDzɹڵĽ׶Σѡ񣬴ʱһӦ̵Ľ׼ѡ˵ѡȻҲúӲɹǰڵĽ׶Σ֪ͽ綨ΧʱҸտʼ̽ܰǰڽ׶εңܿʼǵϵиĿǽнӴ


 


ͼ1ΪһƷһ/ݾͼÿ׶εݶӦһõĹߣܹ߼ֵIJƷݣ˽⡢ϲĹ˾


 


/ݾ


 


1ҵСҪ/ݾҪʵЧӪ(Pragmatic Marketing)ӪŶӶҪڿչĻ𣺳ؽҵУʧʺϢʡ


 


ôĿΪ˰˽һλؼңǵĹԼÿ۽׶εĹǡԽ˽ǵʺ͹ǣԽԵӦݡ


 


ڶҽеʱ뿼Щ⣺


ʲô»Ѱ㷽ƷƵĽ


ǻʲôصƶ¸ı״


ҪʲôϢЧؽ綨ԼⷶΧΪ֮¶壿


ҪʲôϢDZڵĽ


ͬеƼжҪǻڵĸ׶ȡͬеƼ


ǻνнĵУͨʹʲôԴ


ҪٶķգǸشIJɹ


ڻ漰ЩˣʲôϢ


͵IJɹڳΣ


 


㻹ŶӲϢɼĻǷڱʵһЩ⣬ӶʾҪṩݣDZڿͻʲôʱЩ⡪ڵǰڻǽĽ׶ΣеЩЧȽϺãЩЧ̫ã


 


2ҵϢ۽׶ζӦҵڼ˽⵽ϢϢÿڵIJͬ׶ζӦҵĽǶȿǣгǵĵ⡣


 


ҽҪľҺͼôΪǾвһϢҲ/ݾаϵҡΪܿͻ̫ӣҪԶƶݣķѵԴ˴˾ijܷΧ


 


3ĿꡣΪݶ߲ĿԴҵ⡣˵֪׶ʱڶ˽սʱҪʲôϢ׶ѾĿ꣬ʼӦ̵ĺѡʱҪʲôϢ


 


4һ·гÿ۽׶εľݴ⣬Ӧҵ⣬ĿꡣصܸṩָͰĸ߼ֵϡҪۺøݸʽĵƵӦúֻᡣʽĶԵøȤܹӦѧϰͬҡ


 


㿪ݴʱ򣬹һݽӴ·ӶҴһ۽׶нһ׶Ρ˼άʽʦѧƻƣҪ˽ʲôôʲôݸأ磬ƻһݷΧ綨׶õIJƷָϣӦô߼ϿһÿʲôݡҲһƵм¼ijλͻΪʲôĽʺǵĻƳijý幤ߣܹѯʿͻ󣬲õĽ飿


 


ݽӴһӦǷͨʼĻӶָ˽вƷӪŶӿһϵܹԶͺԶظĵʼضʱη͸ЩҪĹ˾йͨĿͻÿʼṩһЩ/ ݾϢ߼ϳнһʼݡÿʼжٶҷվԻȡõϢҪЩʼãǴٳֵۡѹ߼ֵķܹЧҡ


 


ΪƷӪŶҪ͸/ݾԭڣ˽ҡͨҵУܹսԵIJ˽ÿ۽׶ҪЩϢ


 


Ⲣʵĸ߼ֵݡ֯Ҫҵ׼ȷ/ݾ󣬶ӦɲƷӪŶӳеŶӣӪݲƷӪŶӻõĶҵ붴ָӪ/ݾ֯ڵӪԱΪƷáΪĵݡ


 


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